The
aim of this talk is to focus on the future paradigms of the fashion world:
creativity and innovation, sustainability and beauty, the richness of
differences, local roots. The future opportunities of menswear (and the fashion
business in general) are to be identified in the fine tuning of ethics and
aesthetics, sustainability and talent, so to search for a model of excellence
that is founded on the passion for making things, on the quality of
relationships and suggesting links that will release the beauty and quality of
life. The Italian Renaissance model is pivotal: some case histories of Italian
fashion companies will be described in order to show how its possible to shift
from the concept of luxury to the idea of taste.
The
End of Old Luxury
Todays
fashion system is undergoing radical changes, both in terms of economy and
ideas. In order to fully understand the current evolution, it is necessary to
retrace the dynamics that in recent years have characterized this sector,
recognizing the pre-crisis and post-crisis phases.
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